I choose to offer 1st class free at Bull City Yoga, and it is a very purposeful choice.
I am confident in my product.
And I believe you’ll want to come back.
The product I offer is best consumed in greater quantities.
Like Lay’s, you can’t have just one!
I’ve paid for some crappy yoga; yoga I will never seek again.
They got my 15 bucks, but they didn’t get my repeat business.
1st class free communicates a high quality product.
I don’t need you to pay for the first class, because I believe you’ll be back for more! 🙂
~ Yoga Sutra I.14